Sheba Platform Limited (SPL) plays the role of a catalyst for micro-entrepreneurs and ignites the spark in them to dream bigger. By bringing access to information and financial literacy in the palm of their hands, we are bridging the digital divide and creating access to affordable and timely financial services.

Job Purpose

The ideal candidate will oversee the online marketing strategy for the clients of AdBakShow [The Advertising Agency of sManager] by planning and executing digital marketing campaigns. This candidate will launch advertisements and do digital media buying to increase brand awareness, interest, leads, and sales. This candidate will have previous marketing experience and be able to monitor the client's social media presence.

Responsibilities

• Develop and manage digital and social marketing campaigns, devise strategies to drive online traffic for SMEs
• SME Social Media Management (Facebook, Twitter, LinkedIn, Instagram, Youtube, Google, etc).
• Communicating with clients to inform and educate them about digital marketing and boosting.
• Analyze clients' social media pages, digital marketing campaigns, contents, captions, and copies to suggest the best possible way to generate leads for the page.
• Have knowledge of Digital Marketing techniques including paid search, SEO and CSS, Google AdWords, manage online brand and product campaigns to raise brand awareness and generate leads.
• Taking responsibility for planning and suggesting budgets on digital marketing campaigns for the SMEs by ensuring value to business growth.

Qualifications

• Bachelor's degree in Marketing or relevant field.

Additional Requirements

• Excellent understanding of digital marketing concepts.
• Strong knowledge in Digital Platform Advertising and Targeting audiences.
• SEO and SEM expertise will be an added advantage.
• Content Marketing and Blogging will be an added advantage along with experience in Adobe Illustrator, Adobe Photoshop, and Adobe Premiere Pro.
• Creative and analytical skills.